Travis Greentree -
What more can I say, I live and breathe bikes; they're like air to me. Whether it's new or old, low budget or top dollar, I get the same level of satisfaction out of making any bike run well. Owning the business, for me, is not sitting in an office pushing pens and studying numbers; no way. You'll find me behind the workstand and out on the floor working with our customers and rider friends all the time. Numbers are fine, but customer relationships are much more important to me, so when you call, or you stop in, you'll be able to talk to the "head guy" just as you would anyone else at the shop. I'm just me, doing what I do, working for you and with you.
A little Travis history for you here. I've been a bike guy ever since I was seven when I was first introduced to the two wheeled wonders. Little does anyone know, I didn't want anything to do with them at that time, but once I figured out how to ride one, there's been a fire in me to get on one and roll whenever and wherever possible. I've ridden all types of bikes and developed all sorts of riding skills and abilities, along with a very thorough knowledge of bicycle mechanics along the way. Starting at the age of 16, I hung out at the shop often enough to be offered a job to help out, and by gosh, I never ended up leaving, and now I own the place. Awesome!
Today I do everything you can imagine at the store, from ordering, to working with customers, fixing and building bikes, checking in freight, making displays, store upkeep, and marketing. It's been a more rewarding life experience learning everything I know through hands on experience than any college degree could've done for me.
So if it's not riding bikes, my most favorite part of what I get to do is building bikes from scratch. It's my creative outlet that lets me be expressive, or use my artistic sense when coming up with color schemes, or in general, great looking and great performing bikes of all kinds. We're very fortunate to have such a healthy riding community that has such an interest in high quality bikes, and many of those, as of late, have been custom creations that I get to come up with for our clients. Give me an idea of what you want, and I get all fired up to create a one of a kind machine just for you. Plus, anyone getting a custom bike gets pictures of their bike and a shout-out on our Facebook page. Sweet! Love that stuff, so so much.
Mechanical work beyond custom bikes is also a passion of mine in which I strive for perfection. A mechanical perfectionist is a term I tend to use, as I take my work seriously, but not so serious that I don't have fun turning the wrenches. Having almost twenty years of wrenching under my belt, I feel that I can handle almost anything that ends up on the workstand. I love working on bikes that are in super sad shape, because when we're done, it's like they have a completely new lease on life and can bring someone all the joys of riding again. It's a very rewarding experience and I enjoy coming back day after day to help make good stuff happen.
I joined Travis at Decorah Bicycles in 2015; it was a bittersweet move as I had made the decision to leave my job of almost 7 years at Oneota Community Food Co-Op. I looked at it as an opportunity to immerse myself further into the industry which changed my life.
Not having a positive relationship with bike riding as a child, I carried that fear with me into adulthood. It wasn't until 2012 when I had finally decided I needed to stop telling myself I couldn't ride a bike. I enlisted the help of a trusted friend who was an avid rider and year-round commuter. I figured if he could ride a bike thru heat, cold, rain, and snow- I could too.
At Decorah Bicycles I found my bike, a used Fuji hybrid. I didn't know it at the time, but that bike would play matchmaker for Travis and myself.
In 2014 I made a goal to become a mountain biker, which was something that I felt would be nearly impossible. However I like to say: “I make the impossible, possible!”
In 2015 I started Decorah's first women's off-road riding group: FWD-Fearless Women of Dirt.
The move to Decorah Bicycles to work with my partner in life and cycling was a natural step. It's humbling and rewarding to be able to work at the shop and help other folks discover the power that two wheels can offer. I found out first hand how healing cycling can be- it literally changed my life and I wanted to help other folks discover their #bikelife.
It was natural to take my passion for two wheels to the next level and become involved in the industry. Making the decision to work with Travis was something that just made sense. My passion for bicycles, knowing how healing they can be, and how it can change a life inspired me to make the leap.
My mission is to help more women discover how fun off-road trails and gravels can be, help them embrace the challenges of something new, and realize they can have fun while doing it!
Are you interested in joining our team?