Location & Directions (563) 382-8209
Mon, Wed, Fri: 10:00am - 6:00pm
Tue: Closed
Thu: 10:00am - 8:00pm
Sat: 9:00am - 5:00pm
Sun: 12:00pm - 4:00pm

Feature Items

Specialized Sirrus Sport Disc - 2015

Cruise down your favorite streets and paths in comfort and style on Specialized's Sirrus Sport Disc. Its lightweight aluminum frame gets up to speed quickly and cruises… [more]

Trek Silque - Women's - 2015
Product Rating
5.0 stars
 (1 Review)

Put Trek's Silque through its paces and you'll revel at its unmatched ride quality, comfort, and quickness. Graced with Trek technology like the race-winning IsoSpeed,… [more]

Electra Townie Original 21D - Women's - 2015
Product Rating
5.0 stars
 (2 Reviews)

Electra's Townie Original 21D is the most comfortable and fun way to get around and enjoy the countryside. Electra's awesome Flat Foot Technology lets you put your feet… [more]

Electra Women's Townie Original 7D - 2015
Product Rating
4.5 stars
 (19 Reviews)

Electra's Women's Townie Original 7D is all about fun, no special shoes or clothes needed. It boasts a Shimano 7-speed drivetrain and slick twist shifter that make easy… [more]

Specialized Fatboy - 2015
Product Rating
4.0 stars
 (9 Reviews)

Skinny tires are for the road; Specialized’s Fatboy is for everything else. This lightweight aluminum frame is mated to a FACT carbon fork on 4.8-inch Ground Control… [more]

Trek 7.2 FX Disc - 2015
Product Rating
5.0 stars
 (6 Reviews)

Enjoy the ride and get in shape on Trek's sporty 7.2 FX Disc. This versatile machine features Trek's light aluminum frame with easy-rolling, road bike size wheels, a… [more]

Specialized Fatboy SE - 2015

All the fun of a fat bike with the performance of a Specialized. The Fatboy SE combines a lightweight frame and fork with 4.6-inch Ground Control tires to create a… [more]


Special Announcement!

Travis and Josie will be closing up shop Sunday, July 19th thru Wednesday, July 22nd to attend a trade show event: SaddleDrive in Ogden, UT

We will resume normal business hours on
Thursday, July 23rd

We appreciate your patience and we look forward to learning more about the new 2016 products from Surly and Salsa!

Our Shop Rides!

Stay in the loop! Join FWD on Facebook!

FWD will have a designated Women's Sunday ride that allows all riders from beginner to experienced to come out and enjoy our local trails. We want to encourage comradery and create a healthy and positive environment for those new to our mountain bike trail system and for those who simply want to go for a ride with rad women!

For more information, click here!

Also, join Travis and Josie for a co-led ride the first Sunday of every month!

Josie will lead the FWD and Travis will lead the guys on a pre-determined route.
This is a no-drop, casual pace ride.
We will all meet at a destination for socializing after!

If you do not have your own bike we will provide a fatbike or mountain bike and helmet for you at the FWD price of $15.00 for the Sunday rides.

Do You Bleed Blue?

Do you have a cyclist in the family with ties to Luther College? The Luther College cycling jersey makes a great gift, plus we can send it to you!

Click here for details.

Starting June 7th, show up for a total of 5 FWD rides to receive a $10.00 coupon to our store!

This is our way of saying "Thank You" for joining FWD and inspiring more women to mountain bike!

Saris Wants To Help Your Cycling Advocacy Group!

Tag your cycling experiences and partner with Saris to support your local advocacy group!Your social-media savvy can enhance the cycling community around you. Next time you post about your epic bicycle adventure make sure to tag it with #LONGFORTHERIDE. Every month Saris will pick a story and donate $1,000 to the winner's local, cycling-advocacy group. Get out there and ride, post and tag—it's what you do anyway and we love it!

We're On Facebook, Twitter, And Google+

   Find us on FacebookTwitter, and Google+


Trek Madone 2.3 C - 2014
Product Rating
5.0 stars
 (3 Reviews)
Trek Domane 4.3 C - 2014
Product Rating
5.0 stars
 (4 Reviews)
Trek 1.5 C - 2014
Product Rating
5.0 stars
 (6 Reviews)
Trek Madone 4.3 C - Women's - 2014
Product Rating
4.0 stars
 (1 Review)

We're your local bike shop pros. Family minded and safety conscious. 

Here for you today. Here for you tomorrow. Unless tomorrow's Tuesday!

Copyright 1998 - now.